A Creative Background, By Design
My path into social media wasn’t exactly a straight line — and I think that’s part of what makes me good at it.
I studied theatre, professional photography, graphic design and, later, interior design. I spent several years working professionally as a photographer, then continued building a career around visual work, writing and creative projects.
In 2020, those different skills unexpectedly came together when I started working with a marketing agency, helping with copywriting, translation, photography and content. Social media became the place where everything finally made sense together.
Today, I bring that mix of experience to the businesses I work with - sometimes through content and strategy, sometimes photography or copy, and sometimes by jumping into a project that wasn’t technically part of the original plan.
The Approach
01
I Learn the Business
Before I create anything, I want to understand how your business actually works — your clients, your priorities, your voice and what makes you different.
02
I Find What’s Missing
I’m rarely looking at just one post or one platform. I pay attention to the bigger picture and spot opportunities that can make the brand stronger.
03
I Make Things Happen
Strategy is useful, but I also like doing the work — writing, shooting, creating, coordinating and figuring things out along the way.
04
I Become Part of the Team
Most of my client relationships grow beyond the original brief. I work independently, stay involved and become someone you can simply hand things to and trust they’ll get done.